As you design your Showcase, please use the following standards to guide your work. These represent the particular criteria that your instructors will be looking for and giving you feedback on at mid-semester and final grading. For each of the following five design criteria, your instructors will rate your design as “best” (fully meeting the criteria), “needs work” (partially meeting the criteria), or “poor” (not meeting the criteria):
- Compelling Introduction – Does the introduction to your showcase explain its purpose and organization?
- Compelling Mastery – Do the categories and artifact descriptions in your showcase emphasize your professional skills outside the master’s program? (E.g., no reference to course numbers or titles, assignments, etc.)
- Organization – Are the elements of your showcase in a logical order, and are they effectively organized on the page?
- Multimedia – Do you effectively use text, images, links, and other webpage elements to make an argument with your showcase?
- Completeness – Does your showcase include at least completed 8 artifacts?
- Removing Course-Specific References – We know that all of these artifacts came from class assignments, and perhaps that is how you think of them. Using language like “Our professor required us to” or “For this assignment, we had to” makes you look like a dutiful student but doesn’t enhance your professional credibility. Consider using phrases like “In this slideshow, I…” and “I created this video in order to…” to help emphasize the high quality work you created.
- Acronyms – Remember that people outside your program or workplace might not understand all the terms and acronyms you use. It’s always a good idea to “spell out” an acronym the first time you use it, and you should also consider defining terms that aren’t commonly used.
- Use Categories – We have found that one effective way to organize artifacts in the showcase is to use of a number of categories that represent the areas of specific focus.
- Separate Artifacts – Remember that the emphasis of the showcase is on individual artifacts, not on individual courses. Please do your best to make it easy for your visitors to see where one artifact stops, both conceptually and on the page, and another one starts!